York Chapter

The DNA of Ideas

Tuesday, February 2nd, 2016 - 7:30pm


Location: Yummy Grill Restaurant, 531 Atkinson Ave., Thornhill, Ontario

Fee: $15/pp includes refreshments

Registration: http://www.peoyork.com/dna-ideas

Ideas are a dime a dozen. Good ideas are worth their weight in gold. In this exciting session we will uncover some of the research into how the most innovative ideas are generated and how you can implement those processes into your organization today.

dna ideas 01As our world becomes more and more connected; our markets more dynamic and competitive; and our technology more changeable; organizations are in urgent need for those capable of creating viable new concepts. Innovation competencies are being required in all fields and at all levels.

From individuals to organizations, innovation and new idea creation means advantage. Creating new ideas that turn into is a very challenging task, but well rewarded in open markets. In today’s competitive economic context, we should not depend or accept that innovative concepts come exclusively from ‘gifted’ people, or that innovation is an intellectual ‘accident’ of inspiration and not the result of hard and focused work. Although we cannot guarantee that a given concept will end up a business success, there are conditions, knowledge and attitudes that can facilitate the emergence of innovative ideas.

Research shows us that one of the most reliable and productive methods for generating usable, creative ideas is by looking at existing solutions and innovating based on proven systematic models that anyone can use.

In this session we will de-code how everyone can produce ideas that turn into innovation that benefits everyone. We will discuss how to:
1. Identify the challenges of fixed thinking that prevents us from creating new ideas
2. Investigate why traditional brainstorming techniques don’t work for generating creative, new ideas
3. Compare “outside-the-box” idea generation and “closed world” systematic innovative thinking
4. Introduce proven real-world tools that help break-through to new ideas that you can use in your organization to develop an innovation competency to help manage change

Marguerite Mcleod-Fleming
dna ideas 02Marguerite Mcleod-Fleming is a highly respected Leadership and Innovative Thinking Strategist and is a certified LEGO® SERIOUS PLAY® and HUMANGRID® Assessment practitioner. She is the founder and Managing Partner of Innovation Culture Group as well as The Result Source.

Marguerite has a Honours B.A. from the University of Toronto and received her MBA from the Schulich School of Business in 2001, where her studies spanned the fields of strategic management and organization development. Her work in the area of creative and inventive thinking is driving the conversation of how to create a systematically proven creative process in any organization.


Friends are welcome and networking encouraged!

Rick Vender, P.Eng.
Program Director – PEO York Chapter
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